For Civic Entertainment Group. Worked on the Civic creative team for the launch of Ford's all-new small SUV, the EcoSport, with the campaign theme, "Go Small. Live Big." Created concepts, briefs and treatments for video content featuring social media influencers, as well as the campaign's sizzle reel. The campaign culminated in a curated three-day event in Hollywood, featuring live musical performances and immersive attractions for guests celebrating the "Go Small. Live Big" theme, launching the day before the 2016 Los Angeles Auto Show.
